SF
SportTech & Fitness
Training apps, workout planners, tracking, communities and monetization.
SportTech · Product & Engineering studio
We design, build & grow digital products for people who actually train.
From first Figma screens to production releases — iTerah helps founders and companies ship fast, learn faster and keep users coming back.
- 5+ yrs
- in software & product
- 3M+
- users touched by our work
- US · Israel · EU
- remote-first collaboration
Focus:
SportTech
Fitness
SaaS
Marketplaces
Scroll
Domains we understand beyond the buzzwords
We like products where usage is measurable and retention actually matters.
SaaS
SaaS & B2B tools
Internal tools, dashboards, workflow automation, data integrations.
FIN
Fintech & E‑commerce
Payments, subscriptions, fraud checks, checkouts and reporting.
MVP
MVPs for Startups
From idea to first version that can be tested with real users.
Services wrapped around your product lifecycle
Join us at any stage: from “I only have a Notion doc” to “we need a reliable team to ship every week”.
Product · Design · Engineering
Discover & design
- Product workshops & scoping
- User journeys, UX flows, wireframes
- Clickable prototypes for validation
Build & launch
- Backend, mobile & web development
- Payments, analytics, 3rd-party APIs
- App Store / Play Store release support
Grow & support
- Experimentation and A/B tests
- Performance & cost optimization
- Ongoing maintenance and support
Tech stack that scales without drama
We stay with stable, boring tools that let you sleep at night.
Backend
- Ruby on Rails
- Node.js (NestJS, Express)
- Java (Spring Boot)
- PostgreSQL, Redis
- REST & GraphQL APIs
Mobile
- iOS — Swift / SwiftUI
- Android — Kotlin
- Flutter
- React Native
Web
- React, Next.js
- Angular
- TypeScript
- Tailwind CSS
Cloud & DevOps
- AWS, GCP, Azure
- Docker & Kubernetes
- CI/CD and observability
Selected work
Some of our projects are under NDA. Here are a few we can talk about publicly.
SportTech · Mobile · Subscription
Thenx & Heria Pro — training that travels with you
Long-term collaboration with Chris Heria’s team on their mobile apps. From new onboarding flows and workout builders to growth experiments around retention and subscriptions.
- Goal-based training plans & difficulty levels
- In-app purchases, subscriptions, campaign tracking
- Deep links from YouTube content into the app
iOSAndroidRuby on RailsSportTech
Coaching platform
White-label app for personal trainers
Mobile and web platform that lets coaches create programs, assign them to clients and run remote sessions.
- Client management & chat
- Scheduling & payments
- Multi-brand white-label setup
Analytics
Retail chain performance dashboard
Real-time web dashboard aggregating POS and e-commerce data into a single source of truth.
- Role-based access
- Custom reports and exports
- Alerting and anomaly detection
Tell us about your next release
Send a few lines about your product, current status and what you need help with. We’ll reply with a short view on scope, possible timelines and next steps.